Report: KM for SME Leaders Study Meeting, December 11-14, 2012, Taipei, China

Group Photo of Participants

APO Study Meeting on KM for SME Leaders, December 11-14, 2012, Taipei, China


The global economy is becoming knowledge based, and the trend holds particular importance in fast-growing Asia. The capacity of business corporations to generate value added can no longer be attributed solely to tangible assets but now depends more on intangible knowledge. Knowledge has increasingly become the repository of economic value and prompts innovation-driven growth. In the context of this emerging landscape of knowledge economy, SMEs, as a source of employment, economic dynamism, and innovation in the APO region, are facing the challenge of adopting new KM concepts and strategies in management to be competitive and successful.

KM is considered to be a challenging but effective strategy for companies to increase productivity and competitiveness. Effective KM implementation in SMEs is a daunting task, particularly in Asia where a knowledge –sharing culture is still forming. Successful KM is dependent on the culture and mindset in companies. It is also important to highlight how the roles of managers have changed in the new knowledge-based economy in comparison to the old paradigm. Managers are expected to be knowledge leaders who help their employees to become innovative and apply creativity required to achieve their business goals. In KM, the roles of managers are crucial and include empowering, facilitating, coaching, and mentoring workers in knowledge teams. Therefore, it is important that mangers in SMEs are educated to apply KM effectively so that companies can generate innovative value added and be competitive in the knowledge economy.

Statement of Issues

The study meeting will look into the development of new KM leaders from middle to senior management in SMEs and explore how organizations can successfully transform into knowledge-based ones. It will also examine the challenges in the development of KM leaders in SMEs in APO economies.


  1. To examine knowledge management issues for Asian SMEs and identify appropriate measures and approaches to address these issues.
  2. To study the roles of leaders in middle to senior management in SMEs for successful KM implementation; and
  3. To share best practices of KM to increase the productivity of SMEs in APO member countries.


Mindanao Association for Quality (MAQ)

In 2010, the Mindanao Association for Quality (MAQ), Inc. entered into a consultancy project entitled ECOP Big Enterprise-Small Enterprise (EBESE) Productivity Improvement Program, a productivity-based supplier-partnering program wherein large enterprises influence and convince their supply chains (SMEs) to adopt productivity improvement measures. There were fifteen (15) SME beneficiaries within the Northern Mindanao Area of various product categories enrolled in the project. The objectives of the project were for beneficiaries to; 1) develop a culture of continuous improvement; and 2) generate improvements in the areas of production management and quality control systems, plant lay-out and 5S (good housekeeping) towards establishing competitiveness in the market and ensuring that products and/or services passed on to the customer (big enterprises or direct users) are of good quality. Therefore, the project is not only relevant to MAQ but more importantly keeping us updated with new trends in knowledge management concern and issues.

Moonbake Inc.

As Moonbake Incorporated being one of APO’s recipient to KM implementation in SME, it is but fitting to gain more solid ground in making KM a way of life to every employee at Moonbake.


  1. To know/identify issues and concerns of SMEs relative to the new global economy and to find appropriate means to address them.
  2. To be able to understand these issues and find congruence with local SMEs.
  3. To know how SME leaders of the new economy relate knowledge management and find successful implementation in their respective organization.
  4. How best practices of knowledge management can be shared not only to increase productivity but more on the quality of goods and services by SMEs in respective APO member countries.
  5. To be able to enhance Moonbake’s understanding of Knowledge Management.
  6. To be able to learn and apply different knowledge management tools and approaches for Moonbake.
  7. Share Moonbakes’ experience with knowledge management to fellow participants at the Study Meeting-Taipei.


There are 12 delegates from 8 APO member countries: Cambodia, China (3), Indonesia, Mongolia, Pakistan (2), Thailand, Vietnam, and Philippines (2).



Dr. Serafin D. Talisayan
Director for R&D, CCLFI Philippines, Knowledge Management
Technology Management Center
University of the Philippines
Diliman, Quezon City

Mr. Ronald Young
Chief Executive Officer (CEO)
Young International Group
Cambridge CB4 ILH


Dr. Jen-Shyang Chen
Associate Professor
Department of Business Administration
Ming Chuan University
Republic of China

Mr. Jiuun-Shiow Lin
Section Chief, Knowledge Service Division
Industrial Development Bureau
Ministry of Economic Affairs
Republic of China

Dr. Ping-Jung Hsieh
Dean of Graduate Institute
Human Resources and Knowledge Management
National Kaoshiung Normal University
Republic of China


1. Lectures of Resource Persons on:

“A global perspective of KM.”
“A perspective of KM in Asia.”
“The new role of knowledge leader/manager and a new mindset.”
“Trends and Challenges in KM in Taiwan.”
“Lessons learned from KM initiatives in 8 SMEs in the Philippines.”
“APO KM Framework.”
“Cultural issues about managing knowledge and the need for a 21st century mindset.”
“Knowledge creation and innovation for SMEs.”
“Promoting KM in the R.O.C.: Practices and Cases.”
“KM for SMEs in Taiwan.”
“Two stage creative brainstorming.”
“Problem finding vs problem solving.”

2. Country Paper Presentations.
3. Workshops.
4. Action planning by participants.


  1. The learning experience on KM was indeed beneficial in terms of direction vis-à-vis the laundry list of Productivity Improvement Programs the Mindanao Association for Quality, Inc. is to offering to both Corporate/Institutional members as well as the interested public.
  2. It was also a realization at my personal level that Knowledge Management or KM is not that really difficult topic to understand.
  3. The sharing of definition, methodology, case studies presented by both the Resource persons and Participants helped a lot in understanding the real essence of KM and its framework.
  4. Both the Organizer(APO) and the Implementing organization(CPC) are well prepared in bringing to the fore issues and concerns that might hinder KM implementation in respective organizations.
  5. Kudos to Prof. Apin Talisayan. His creation of Google site: apostmkmforsmeleaders was remarkable. An interactive network where all participants can load and download information and knowledge beneficial to the Study Meeting and future working relationship on KM.
  6. What I would like to see though in the future is the first-hand experience on how KM is implemented in the Industry (SMEs or even Large Companies). Benchmarking will do. The only question is, Who will take the lead.

I understand that all the participants have submitted the Evaluation Questionnaires to APO c/o Ms. Yasuko Asano. It is interesting also to know how the participants in general, evaluated the Program.


Mr. Cezar R. Traviña: Action Plan



Finish Date

KPI or output


Meeting with MAQ, Inc. President and members of the Executive Board

Dec. 19, 2012

Briefing  and understanding of KM­_Done


Inventory of Knowledge (Explicit & Tacit) within the Organization.

End Jan. 2013

List of Knowledge (repository & expert pool)


Identify required (demand) knowledge vs. actual

End Feb. 2013

Define demand against actual


Learning Session on KM, first MAQ monthly meeting

Jan. 17, 2013

Broader understanding of KM among MAQ members


Paper presentation on KM, 2013 MAQ Regional Convention



KM sharing to interested public

Ms. Julia Lorena D. Manrique: Action Plan



Finish Date

KPI or output


Talk with CEO to revisit KM

Wk 1

Convince him to be more active in KM


Collect data, to revisit and facilitate workshop

Wk 1

Workshop Plan


Workshop 1: Brainstorming, Identifying KM Gap

Wk 2

KM vision, mission, gap, strategies


Workshop 2: Revisit Workshop 1, Action Planning

Wk 3

KM Activities

Managing Director/Consultant
Center for Quality and Productivity
Mindanao Association for Quality

Marketing Manager
Moonbake Inc.


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