APO Self-learning e-Course on Marketing Strategy and Product Branding for SMEs, May 1 to Oct 30, 2017

Self-learning e-Course on Marketing Strategy and Product Branding for SMEs

The crux of business success lies in marketing. Marketing helps create awareness in the eyes of the public about a company’s products/services, increase sales, build brand reputation, and foster an environment in the market of healthy competition. Branding is important for SMEs as it influences people’s perceptions of the company’s quality of customer service, image, advertising, and logo. When these parts of the business are working well, the overall brand tends to be healthy. A good brand helps improve recognition, creates trust, reinforces advertisements, builds value, generates new customers and, most of all, inspire employees.

The Asian Productivity Organization (APO), in cooperation with the Development Academy of the Philippines (DAP), is implementing a self-learning e-course that started on May 1 and ends on October 30, 2017 (5 months), with the objective of helping small businesses develop the ability to market their products and services effectively.

Target participants are business owners, managers, and employees working in SMEs involved in marketing and branding strategies, and officials in the government and NGO sector responsible for assisting SME development and promotion. Participants may come from manufacturing industries, the service sector, business sector, NPOs, or government organizations/ departments who wish to acquire a working knowledge of marketing and product branding strategies.

The structured self-learning e-course will be implemented through the APO’s dedicated e-learning website: http://www.eapo-tokyo.org. The participants can register on this website and create their own accounts. Ongoing registration started last May 1 and will end at the closing hours of October 30, 2017.

As the National Productivity Organization, the DAP invites the public to register and participate in this FREE learning opportunity.

Participants who pass the final exam will earn an e-Certificate courtesy of the Asian Productivity Organization (APO), and will also be given preference, on a merit basis, for selection to attend the follow-up face-to-face multi-country APO project, subject to nomination requirements.

For more information, please refer to the poster advertisement or contact the APO/NPO Secretariat at Tel. No. 631-2126, or e-mail at apolu@dap.edu.ph or apolugrantees@yahoo.com.ph. Attn. Mr. Michael Del Mundo or Ms. Bonna Frias.

Other details can also be found at these websites: http://www.dap.edu.ph (DAP); http://www.apo-tokyo.org (APO);

Note: Participants from non-APO member countries are welcome to take the course, but will not be provided certificate.