Tourism is one of the world’s largest industries, with 1.2 billion annual international travelers creating almost 300 million jobs and generating nearly USD trillion in global GDP. Well-developed travel markets such as Europe and the USA account for the largest share of the inbound tourism market, but the greatest growth is in emerging destinations across Asia and Africa. The outbound travel market is also rapidly changing, with Chinese tourists having surpassed Americans and Europeans as the largest annual visitor expenditure segment at USD 165 billion.
As an increasing number of the world’s population becomes more experienced travelers, their attitudes, interests, and behaviors are also changing. First-time visitors to a destination normally spend their time and money on traditional mass tourism products and experiences such as group tours, resort hotels, and major attractions. Repeat visitors more often go “off the beaten path” in search of what they consider more authentic travel experiences, desiring to interact with and behave like local residents. This deeper exploration of a destination is often defined in industry terms as ecotourism, adventure tourism, cultural tourism, heritage tourism, culinary tounsm, agritourism, and several other niche sectors that are often focused on nonurban areas.
Another global trend is accelerating the motivation of tourists to expand their travel activities into rural regions. About 51% of the world’s population now lives in urban areas, and that number is expected to increase, alienating billions of people from the natural environment globally. When these outdoor-deprived people travel, they often seek experiences that allow them to interact with the natural environment, which can be most easily accomplished in rural areas.
The Asian Productivity Organization (APO), in cooperation with the Development Academy of the Philippines (DAP), is implementing a self-learning e-course on July 3 and ends on December 2, 2017 (5 months), with the following objectives: 1) increase participants’ knowledge of trends in the global tourism environment, changes in traveler attitudes and behaviors, and growing importance of the agritourism niche in the global tourism market; 2) enhance participants’ understanding of essential marketing concepts, skills, and practices in agritourism product development and promotion; and 3) enable participants to plan and operate agritourism business models that can generate sustainable economic growth.
Target participants are CEOs, managers, and officers of agritourism enterprises, officers of government, academics, extension officers, consultants, and NGOs involved in planning, development, management, and promotion of agritourism projects.
The structured self-learning e-course will be implemented through the APO’s dedicated e-learning website: http://www.eapo-tokyo.org. The participants can register on this website and create their own accounts. Ongoing registration starts on July 3 until November 2, 2017.
As the National Productivity Organization, the DAP invites the public to register and participate in this FREE learning opportunity.
Participants who pass the final exam will earn an e-Certificate courtesy of the Asian Productivity Organization (APO), and will also be given preference, on a merit basis, for selection to attend the follow-up face-to-face multi-country APO project, subject to nomination requirements.
For more information, please refer to the poster advertisement or contact the APO/NPO Secretariat at Tel. No. 631-2143, or e-mail at firstname.lastname@example.org or email@example.com. Attn. Mr. Michael Del Mundo or Ms. Bonna Frias. Other details can also be found at these websites: http://www.dap.edu.ph (DAP); http://www.apo-tokyo.org (APO);
Note: Participants from non-APO member countries are welcome to take the course, but will not be provided certificate.